by LIZ ONUFER | photos by Spark Photography

Serving with Passion

volunteer_finkenberg2When Kira Finkenberg learned that she was being honored for her volunteer work with Jewish Family Service (JFS), she was shocked. For Kira, the opportunity to serve others is honor enough. “I am so proud of the work JFS does and to play a small part in helping make people’s lives a little better is an honor,” she explained.

This year is an especially important year to earn the recognition as JFS celebrates its centennial. For 100 years, JFS has been helping people of all faiths and ages to lead better lives. Their services include mentoring programs, employment and career services, a food pantry, and support for the elderly. For Kira, their purpose to “empower individuals and families to move toward self-sufficiency” is a crucial part of her connection to the work. “I love helping others and giving back to my community,” she said. “I like trying to help people get back on their feet, on their own.”

Kira has served as a co-chair for the Heart and Soul Gala for a number of years, but this year Kira is on the list of Gala honorees. “It is humbling, amazing, a little embarrassing,” she acknowledged. Kira first became connected with JFS in 2005 when the organization supported her family after the loss of her mother. She was inspired by her mother’s commitment to serving others, and Kira continues to carry on this inspiration into her many volunteer roles today. She also volunteers for Anti-Defamation League of San Diego, Jewish Federation, San Diego Sports Medicine Foundation, and the Junior Seau Foundation. “I am passionate about every organization I am involved with, and that makes a big difference,” she said.


Name: Kira Finkenberg
Community: Serra Mesa
Occupation: Owner at The Kira Co.
Family: Older brother Josh who lives in San Diego, and older sister Jenny who lives in
Phoenix, AZ

Hobbies & Interests: Sports, music, dogs

A Serra Mesa resident since 2000, Kira is the founder and owner of The Kira Co., a marketing and promotions company for music acts and events. Her work includes serving as the event director for The Taste at the Cove, which is the annual fundraiser for San Diego Sports Medicine Foundation. At home, Kira loves playing and watching sports, music, and her dogs.

If there was one wish she could grant the community and JFS it would be that more people got involved and volunteered. As for Kira, that’s an integral part of who she is and what she does. “I hope to continue trying to make the world a better place,” she shared. “I will continue to give back to the community.”


Name of Group: Jewish Family Service
Group’s Mission: Jewish Family Service is a client-centered, impact-driven organization working to build a stronger, healthier, more resilient San Diego. Since 1918, Jewish Family Service of San Diego has been a trusted community resource for individuals and families in times of need. JFS provides essential services to people regardless of religion, race, color, ethnicity, national origin, ability, gender identity/expression, or sexual orientation.