by LIZ ONUFER | photos by PortrArt Creations

Advocate and Educator

Rob Holmes is no stranger to making things happen in the Scripps Ranch community. “I enjoy the fact that if you have an interest or passion for a cause, a new event, or a new community service project, then in Scripps Ranch you can see that thing happen,” he explained. For Rob, that passion is the Scripps Ranch Civic Association (SRCA) and SCRA 50 Plus, an initiative to educate and advocate for aging well in Scripps Ranch.


After serving in the U.S. Navy, Rob’s career working for Defense contractors brought him to San Diego in 1977 and Scripps Ranch in 1991. Now retired, Rob acknowledged, “The past 8 to 10 years I have transitioned from working for pay full time to working almost the same hours as a volunteer.”

In 2011, Rob joined the board of Scripps Ranch Elder Care Alliance (SRECA). Since then, SRECA has transitioned to SRCA 50 Plus with Rob’s guidance as chairman. Most of Rob’s ideas are born from personal experience. “As my wife started suffering from early signs of dementia, it quickly became clear that I was totally clueless about the many issues and complexities involved with aging, particularly in the face of a chronic disease,” he shared. Wishing he had known more early on, he now works to educate so others don’t make the same mistakes.

SRCA 50 Plus Standing Committee members Naomi Estrada, Mary Fiala, Helen Plutner, Rob Holmes, David Holmes, and Ed Fiala.

SRCA 50 Plus Standing Committee members Naomi Estrada, Mary Fiala, Helen Plutner, Rob Holmes, David Holmes, and Ed Fiala.

Throughout the year, Rob can be found at many events, including the SRCA Community Meet and Greet, Holiday Concert, Community Fair, and Fourth of July Parade. He serves on the board for the Scripps Ranch Theatre, as a member of Sustainable Scripps Ranch, and as a block captain for the SRCA Neighborhood Watch. He is also the primary SRCA representative for San Diego County’s Live Well San Diego and Intergenerational programs as well as for SRCA’s partnership with organizations such as Alzheimer’s San Diego. “In general, I stay busy!” he smiled.


This year, Rob was honored by the SRCA as the 2019 Citizen of the Year. “It was especially moving to me to have Col. Robert Dingeman, the founder of SRCA and renowned pillar of the community for decades, personally congratulate me when I received my award shortly before his death,” Rob shared. City Councilman Mark Kersey even declared April 1 “Rob Holmes Day” in the City of San Diego.

Through all of Rob’s service, his wife, Joyce, has remained his inspiration. “Although she has Alzheimer’s and now lives in a memory care community, she always loved Scripps Ranch – the lake, the library, all of the clubs, the theater, the Fourth of July Parade,” he shared. “She made me realize what a great community this is and inspired me to try to contribute to it through my volunteer efforts.”